ontraportOntraport is a Customer relationship marketing (CRM) toolkit with comprehensive marketing component. It has comprehensive features that give solutions to business with tremendous results. The success of a business is determined by its ability to reach the target market and turn them into sales and further increase the company’s revenue.
Best features in Ontraport marketing
• Uses technology to reach targeted customers.
• Effective in making tools that create strong customer relations.
• It has customized Email template that can’t be filtered as spam.
• It has all customer information and data capitalizing it to create a suitable marketing business model.
• Able to track all campaign tools and their effectiveness.
• Monitors all marketing campaigns and evaluate the best which generate to sales.
• Sends Emails, text messages, postcards by just a click of a button.

Functions of Ontraport marketing
Marketing automation

Marketing functions are automated from email sending, postcard sending, text messaging and phone calls. In case a customer sends a reply there is an auto-response function. All these are done from a segmented list or even everybody on the Email list. This allows relaying information to the right group.

Email marketing
The Email infrastructure is comprehensive and systemized even for large volume mail lists. Apart from just sending emails and automatic acknowledgment of receipt, it is also able to know if the Email is read, action taken by the customer monitored. For customer queries, they are directed to the right department for fast action and further advice.

Text messaging
The two-way text messaging platform and web forms, it automatically acknowledges receipt and follows up through a phone call made through a notification alert feature to the relevant department. The toolkit can also send reminders, tips, and offers. All these information is sent to the right group through segmentation process.

Postcard marketing
It can send attractive and personalized postcards. It is ideal for offers, courses/training, and reminders. The editor can include images and graphics to give it an awesome look. The cards pass the filter and never lands in spam boxes, ensuring the customer receives and reads.

Affiliate marketing
Its powerful Marketing toolkit has a referrals and system partner management. The online payment option ensures the partners and affiliates receive their commission on time. This is done through internet marketing.

Tracking
The toolkit allows tracking and monitoring of marketing campaign tools. The analysis helps to evaluate the efficiency and effectiveness of each campaign tool. This helps makes a decision on marketing tools that need to be retained or discarded. A company will know which tool to invest in and put more effort.
PURL
Any information passes to a prospect needs to be detailed and personalized. The links have identification for every visitor. Once the pages are opened, detailed information is relayed whether as a postcard or reminders or even courses and training.

Ontraport’s marketing component is the best in the market compared to the competition. Customer reviews are positive and give value for their money which is depicted by increased sales income for the company. It also has other components in the same toolkit.

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