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Convertkit is new marketing software ideal for blogger and authors to promote content and follow up. It analyzes the effect of each toolkit and its ability to drive traffic. It is well designed with attention to details and functions. It indicates the efficiency and effectiveness of each marketing campaign tool. It also has other automation software tools that give it great positive reviews from customers. They include a user- friendly interface, sequential Email systems, marketing automation and integration of other web components.

User- friendly interface
Convertkit is a well-designed interface that is flexible and easy to use for both beginners and experts.  It has a flexible opt-in form that helps build subscriber lists and classify them in different funnels. The interface fits on the screen and can be changed to meet the user’s needs. Convertkit design and systems cannot allow you to miss opportunities like other marketing software like Mail Chimp.

Sequential Email systems

Compared to ActiveCampaign, with Convertkit a user can easily build marketing campaigns with different stages, the customers can carry out all these at a glance without much tiresome navigation. This is further made easy by the easily accessible menu ad sub- menus which highlight each and every function by just a click. This is an ideal feature for courses. An Email is detailed and elaborate, it indicates the date of the subscription, the date when the email was sent, any action taken by the customer. It is a powerful tool that helps in making a follow-up of the Email responses.

Marketing automation

Marketing automation is a feature that is emphasized in Convertkit. It helps remind the customer to take action, or help make a decision to buy products hence increasing sales revenue. Research shows that a customized, educative and detailed Email sent at the right time can save a sale. Marketing automation provides an after-sales service follow up and upgrade a customer to another funnel. It also safeguards the customer from receiving pitch Emails.

Integration

Convertkit has advanced features, apart from just Email marketing, internet and affiliate marketing. It is integrated with word press to provide other additional functions. They include landing pages, order forms and opt- in all these helps complete a sale. The order forms are integrated with payment options to allow a customer to buy the product instantly through online banking facilities. These integrations enhance accessibility to members’ sites. It also has connections to other tools and services.

Marketing software cannot provide all functions in one toolkit. Each has strengths, weaknesses, threats and opportunities. Good marketing software has more strengths and opportunities as opposed to weaknesses and threats. Convertkit has hit the market with a boom due to the following aspects of the toolkit, additional functions, powerful, detailed and well- designed campaign tools, subscriber list management, lead generation integration, the ability of its Email passing filter toolsets and an easy to use interface. However according to customer reviews, compared to other toolkits it is expensive for a limited number of subscribers. It also lacks the ability for a free trial before someone makes an informed decision to purchase.

 

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