Without a social presence, the creative art industry is literally swept under the carpet. People must visualize your artistic skills to appreciate and even refer friends to your business.
Just as creative artists take time to make amazing designs, they need to invest heavily in tools that market their products and services.
What makes you choose service X and not service Y? The possibility is that you have seen the kind of work or your friend referred you to try it. If not, you saw the designs on web platforms.
It takes time to control a high percentage of the market share. However, strategic marketing and the use of the right tools shorten the time.
Digital technology is the best and most effective way of throwing yourself to the market.
Although there are unlimited options of which not all suit the creative art industry, it’s upon an ecopreneur to study and learn what works based on the target audience.
The five most recommended digital marketing strategies include
- Use of social media
Never underrate the power of social media in marketing your product. Being in the visible business, people must see and have evidence of your creative designs.
As a novice, do it yourself. Make the designs and post them. Vary the kind of posts you make on social media platforms.
The multimedia option in most of these web platforms support video tutorial; let people see how you start the project from scratch lest they say you photoshop to have customers.
As part of your images, have the tools of the trade, if it’s in woodwork, then post the paint sprayer you use.
Let it be as practical as possible. Show how you appreciate the sprayer and even highlight how the continuous piston pump while it drives the motor to eject the paint to your designs to prove wrong the doubting followers.
Use direct messaging platforms for one-on-one interaction with potential customers to buy, refer, or even contract you to handle their big projects.
- Engage an influencer
Creating even an audience of a thousand followers take months or even years; therefore, use a short cut and great influencers with a substantial online presence to market your product.
As much as the high influencers create an impact, the middle influencer comes in handy to support your business.
What’s the trick? Not all influencers guarantee you an online presence; target one relevant to your niche.
Welders, carpenters, and musicians can’t use the same influencers as they are all creative artists.
Here are a few factors to consider when choosing a leverage influencer
- Identify your niche
- Check if they are passionate about your skill
- Understand their interest in your business
- Differentiate if they are money-oriented or not
- Check her level of traffic
- Consider her social engagement
- Facebook advertisement
Facebook tops the list when it comes to brand advertisement. Create a business page and flood it with posts, videos, and images relevant to your product.
Don’t be selfish; we are in a free market. Use your page as a marketing tool for other brands to balance your posts.
With the example of the paint sprayer, use your platform to show the productivity of the paint sprayer of choice.
Highlight all the parts, including the ones responsible for adjustable speed that enhances your work as a woodworker. Do you know you could also be an influencer within your business page?
Take advantage of the affordable paid advertisements and market some of your products.
The crucial leads you get on such platforms dictate your business growth.
- Blog about your product
If you don’t have a blog for your brand, then you are missing out on an essential digital marketing idea in enhancing your business.
Blogging is not all about your product. If so, you will run out of ideas within months. Blogging as a marketing strategy that involves creating content about your product, challenges in the business, successes, asking questions on renowned websites- for publishing purposes, building backlinks on published sites, among others.
The aim of all these is to create an online presence such that when someone looks for a similar product or service, your brand becomes among the top list.
You stand a chance of increasing your customer base through blogging alone.
- Use email marketing funnels
How do you build a customer relationship? Social engagement is crucial in digital marketing. It solves the puzzles of maintaining customer loyalty and keeping potential customers close to the aim of future sales.
Besides, it comes in handy through the use of subscriber lists to ensure your customers receive email campaigns about your product to disseminate the same information to potential clients or even them.
You never know the email could reach the mailbox of a renowned marketer with a significant influence on increasing your customer base.
The unlimited options of the marketing tools don’t mean they are all meant for you.
Consider your customers and the result to choose the best choice. Whether you want a free service or a paid one, the option is yours.
The target market and the result is the ultimate goal. However, consider the following factors on the choice of your digital marketing strategy
- Meet customers’ expectations
- Consider their reputation from reviews
- Look at the user and cost-friendly options
- Have a workable strategy
- Do thorough research on reliability
The digital space has made marketing convenient and straightforward for creative artists to make a kill. Strategic advertisement and marketing determine its success or failure.