Technical Differentiation

Collaborative Discovery combines ideas from brainstorming, social media, and an unlikely source — robotics — into a new process that uses dynamic visualization and analytic algorithms to rapidly filter insightful solutions based on input from thousands of participants. Collaborative Discovery:

  • Explicitly quantifies bias to analyze and understand underlying social relationships.
  • Guides social collaboration in a scalable interactive visualization by arranging users and their ideas as points in a space.
  • Performs multidimensional analysis on key metrics specified by the enterprise to display patterns and trends as they emerge.
  • Uses state-of-the-art reputation algorithms and continuous-value slider ratings to truly unlock collective intelligence and provide real-time insights.

Opinion Space

An initial version of the system, called “Opinion Space,” was developed, tested, and refined at UC Berkeley. An Opinion Space on the Department of State website has attracted thousands of participants from around the world to contribute, visualize, and review constructive new ideas regarding US Foreign Policy. You can visit the system at state gov. News related to Opinion Space can be viewed on the press page.


5 Digital Marketing Strategies Ideal for Creative Artists

Without a social presence, the creative art industry is literally swept under the carpet. People must visualize your artistic skills to appreciate and even refer friends to your business.

Just as creative artists take time to make amazing designs, they need to invest heavily in tools that market their products and services.

What makes you choose service X and not service Y? The possibility is that you have seen the kind of work or your friend referred you to try it. If not, you saw the designs on web platforms.

 It takes time to control a high percentage of the market share. However, strategic marketing and the use of the right tools shorten the time.

Digital technology is the best and most effective way of throwing yourself to the market.

Although there are unlimited options of which not all suit the creative art industry, it’s upon an ecopreneur to study and learn what works based on the target audience.

The five most recommended digital marketing strategies include

  1. Use of social media

Never underrate the power of social media in marketing your product. Being in the visible business, people must see and have evidence of your creative designs.

As a novice, do it yourself. Make the designs and post them. Vary the kind of posts you make on social media platforms.

 The multimedia option in most of these web platforms support video tutorial; let people see how you start the project from scratch lest they say you photoshop to have customers.

As part of your images, have the tools of the trade, if it’s in woodwork, then post the paint sprayer you use.

Let it be as practical as possible. Show how you appreciate the sprayer and even highlight how the continuous piston pump while it drives the motor to eject the paint to your designs to prove wrong the doubting followers.

 Use direct messaging platforms for one-on-one interaction with potential customers to buy, refer, or even contract you to handle their big projects.

  • Engage an influencer

Creating even an audience of a thousand followers take months or even years; therefore, use a short cut and great influencers with a substantial online presence to market your product.

As much as the high influencers create an impact, the middle influencer comes in handy to support your business.

What’s the trick? Not all influencers guarantee you an online presence; target one relevant to your niche.

Welders, carpenters, and musicians can’t use the same influencers as they are all creative artists.

Here are a few factors to consider when choosing a leverage influencer

  • Identify your niche
  • Check if they are passionate about your skill
  • Understand their interest in your business
  • Differentiate if they are money-oriented or not
  • Check her level of traffic
  • Consider her social engagement
  • Facebook advertisement

Facebook tops the list when it comes to brand advertisement. Create a business page and flood it with posts, videos, and images relevant to your product.

Don’t be selfish; we are in a free market. Use your page as a marketing tool for other brands to balance your posts.

With the example of the paint sprayer, use your platform to show the productivity of the paint sprayer of choice.

Highlight all the parts, including the ones responsible for adjustable speed that enhances your work as a woodworker. Do you know you could also be an influencer within your business page?

Take advantage of the affordable paid advertisements and market some of your products.

The crucial leads you get on such platforms dictate your business growth.

  • Blog about your product

If you don’t have a blog for your brand, then you are missing out on an essential digital marketing idea in enhancing your business.

Blogging is not all about your product. If so, you will run out of ideas within months. Blogging as a marketing strategy that involves creating content about your product, challenges in the business, successes, asking questions on renowned websites- for publishing purposes, building backlinks on published sites, among others.

The aim of all these is to create an online presence such that when someone looks for a similar product or service, your brand becomes among the top list.

You stand a chance of increasing your customer base through blogging alone.

  • Use email marketing funnels

How do you build a customer relationship? Social engagement is crucial in digital marketing. It solves the puzzles of maintaining customer loyalty and keeping potential customers close to the aim of future sales.

 Besides, it comes in handy through the use of subscriber lists to ensure your customers receive email campaigns about your product to disseminate the same information to potential clients or even them.

You never know the email could reach the mailbox of a renowned marketer with a significant influence on increasing your customer base.

The unlimited options of the marketing tools don’t mean they are all meant for you.

Consider your customers and the result to choose the best choice. Whether you want a free service or a paid one, the option is yours.

The target market and the result is the ultimate goal. However, consider the following factors on the choice of your digital marketing strategy

  • Meet customers’ expectations
  • Consider their reputation from reviews
  • Look at the user and cost-friendly options
  • Have a workable strategy
  • Do thorough research on reliability

The digital space has made marketing convenient and straightforward for creative artists to make a kill. Strategic advertisement and marketing determine its success or failure.

4 Tips To Promote Radar Detectors On Social Media

Radar detectors are crucial for your cars. During long journeys or on a casual long drive, you can save yourself from the hands of the law Many people love to drive their cars at high speed. They don’t follow the rules of the traffic. Hence, police use speed guns to detect the speed of these cars.

If they see any violation of the rules than they arrest the driver. To avoid all these unnecessary situations, you can use radar detectors. These detectors can tell you about the speed gun and your day can be saved.
But, many people don’t know about these detectors. So, it’s necessary to promote these (radar) detectors. Social media is a powerful place. You can promote (radar) detectors on social media. Through social media marketing, you can reach millions of people.


4 Tips To Promote Radar Detectors On Social Media
1. By Creating Ads
Ads can grab lots of attention. You can create attractive ads to promote these detectors. The best part of the ad is that it can reach to many people quickly. Moreover, ads can also be based to target people. For example – A person who is interested in cars, can see your ad. That’s why ads are an effective way of promotion. Apart from that, the ads on social media are not so costly. So, you can save money and you can promote your (radar) detectors.

2. By Making Useful Videos
Videos on social media are truly popular You can make some useful videos on the radar detectors. Your videos should focus on the bright sides of these detectors.

The promotional videos will cost you almost nothing. But if you make a perfect video then your video will be shared millions of times. Social media is full of active users. These users will watch your video and they will share. You just have to show the benefits of using (radar) detectors and how it can save people.

3. By Building Pages
The social media allows you to build your own page for marketing purposes. This is a wonderful feature of social media. On your page, you can promote the radar detectors in different ways. You can share images, videos, and contents based on the detectors.

Through your page, you can connect to a wide range of people. Moreover, this promotional page is free to use. You can interact with people and you can make them understand the useful features of (radar) detectors. This will develop people’s interest in the detectors (radar).

4. By Running Contests or Quizzes
Usually, quizzes or contests may seem boring. But on social media, they have an important place. You can create some easy and interesting contests on social media. You can also reward people at the end of your contests. This can be an interesting and exciting way to promote (radar) detectors.

To conclude, it can be said that you should know the traffic rules for legality. But, sometimes you may forget those rules. At that time, these radar detectors can help you with the help of social media, you can promote these detectors. For successful promotion, you can follow the above tips.

Ways To Promote Electric Smokers In Different Digital Platforms

If there’s one way to promote or reach out to the world, it’s through the Internet. It is the fastest means through its endless possibilities of social media marketing, email marketing, and online marketing in general. This technology has helped people in promoting various products and courses, and it should also be done to promote electric smokers online.


Today, lots of people tend to use social networking sites daily. Millions of people use Facebook, Twitter, Linkedln, Tumblr, etc. This is one way to reach out to the world, telling them about the great benefits of owning the electric smoker. A lot of people might not know the features of an electric smoker. People will need to realize that for customers to have a home cooked meal, the electric smoker is the way to go. But they might not know this unless they are being reached out to. They need to understand that the electric smoker has an automation system which can be used to schedule cooking periods where it automatically turns off once it’s time. Advertising this product and writing that as a feature is a green light! It is an easy way out that saves them from constantly checking if the meat or fish is already cooked or burnt due to forgetting to correct it.

Joining social media cooking groups and communities can help spread awareness about electric smokers. The promotional efforts will make people who want to make smoked dishes at home show interest in the product. By joining these groups, you can advertise by telling them how this one machine can be used to cook large food varieties- from smoked fish, vegetable, and Thanksgiving turkey. Also, one way to advertise electric smoker is through the use of social media ads. It helps achieve millions of views on the post about the electric smoker.


Sharing creative visual contents about the electric smoker can do it. Using images, videos, and various kinds of visual content have proven to be very useful on social media. YouTube is one of the most popular viewing platforms. A video of individual smoking meat using an electric smoker is good enough to promote the product. Right from the turning on of the electric smoker could attract customers. That starting point can make people see electric smokers as a way to skip the step of learning how to build and manage a fire in a traditional smoker. It rings a bell in customers heads about “time-saving” They won’t need to build and manage the fire.

Everyone wants a discount on a product. So, run deals and promo codes on social media! It is an excellent way to promote electric smoker. Providing exclusive deals to customers can keep them engaged all the time. On the website, doing “birthday specials” that give off 8% on the electric smoker for whoever is celebrating his or her birthday will keep customers determined to get that product. This is one great way to build online marketing. Running contests on social media can also attract attention. It is a subtle way of promoting electric smoker. It will drive awareness of the product.

Newsletters using emails is a good advertising method. Email marketing can help advertise the electric smoker to customers, especially those who bought a microwave, oven or even a traditional smoker from your store or through the website because they fall under the same utility category. An email stating why they should consider also getting an electric smoker will do. Telling them cold smoking and traditional barbeque can be done with the product makes them see the features and beauty of the product.

Interesting Facts About Pool Vacuum You Can Find Online

An automated pool cleaner, or a pool vacuum, is used to clear out debris or sediment from swimming pools with as little human intervention as possible. Using a pool vacuum will surely be a cheaper option in the long run, when compared to hiring a pool guy whom you’d need to pay every month. The internet is now home to almost every knowledge in the world and likewise, facts about the most uncommon things can be found on it Here are some of the facts that can be found on the internet of a pool vacuum.

1. These robotic pool vacuums are designed to be used inside water, hence, their bodies are fully made waterproof. They do not need to be supervised by a someone while it removes the dirt and sedimentary particles from the swimming pool’s water. Due to this, these type of vacuums are the only ones made specifically for swimming pools and is advised not to be used for other purposes.
2. A pool vacuum comes with two motors built inside, both powered by a transformer. The transformer should be kept at least a 100 feet away from the vacuum itself; many prefer to keep it on their deck. One of the motor’s job is to suck in the water and filter it out from dirt using a filter bag. Once the water is clean, the vacuum releases the water. The other motor is used to run the pool vacuum itself. This particular motor has brushes attached to the back and front of the device that helps clean the bottom of the pool, as well as the sides of it Some newer and later models now come with the function to clean the pool’s steps.
3. These pool vacuums for hidden swimming pool also come with a microchip installed inside them that is programmed to the motors. The chip allows the pool vacuum cleaner to turn around when it reaches one of the walls, which results in the device being totally automated, not needing help.
4. That vacuum cleaner also comes with a sensor that moves it back when hit by a wall. The sensor also detects when the pool is fully clean and automatically turns off the vacuum. During this time, it goes through a cleaning cycle, making sure all the water is clean. Moving while switch off saves power.
5. Some of the models of these vacuum cleaners come with brushed made of polyvinyl alcohol. This allows the device’s brushes to resist both oil and dirt in the pool, increasing the lifespan of the rubber.
6. Though pool vacuums are easy to maintain, they may have a higher initial cost that starts at $500 and can go up to $2000.
7. The automated pool cleaner was derived from the idea of water filtration. Cistern cleaners during early times are also said to have contributed to the cleaners we use today. These are some of the many facts found on the internet related to pool vacuums. It really is surprising that something not so common among people is common enough on the Internet that it has its own facts published.

Tips for Building Your Own Office Interior

You spend the better time of your productive hours in the office. It should be as comfortable as possible. To add comfort to your own office little interior designs complement the outlook. The interior designs should factor in color, taste and function of the office. If it is a home office, you should add interior designs, which is free from destructions. Interior décor should complement the office color theme to avoid color clashing. Some of the tips to create an interior design include:

Brighten the walls

You could brighten the walls; to achieve this you can use brighter wallpapers if the wall painting is dark. The wallpapers should match the color theme of your office. The curtains should be bright enough to avoid strain while using the computer, which can cause fatigue through headaches. Wall hangings, which communicate the mission of your work is also ideal.

Add floor accessories

A wall-to-wall carpet, as well as doormats with color themes, can also add some glamor to the office floor. However, if the office has a flow of visitors a dust proof carpet will be ideal. An air conditioner can also help in airing the room. The office should have room temperature at all costs. During wintertime, a heater will help warm the room. During summertime, a fan will be vital; these gadgets should always be standby to regulate the temperature.

Beautify the furniture

Your furniture should not just be a metal chair and a wooden table. A fancy glass table and chair promote a relaxing mood in your office. This will motivate you to complete the assignment that you have procrastinated in a while.

Apply decorations

Decorations on the walls, floor, table and chair and even funny stickers on the machines act as a beautification to the office. A good wall hanging and even a family picture create a homely environment for the office, miter can be used to make it more prettier(analyzed here). Flowers provide a welcome serene in the office. The color matters a lot some colors are renowned for communicating a mood and use airless paint sprayer, check it out [] . Black is sadness, while white suggests peace.

Homey toolkits

To add magnificence and a sense of organization to the office a smart organizer, penholders, cardholders, visitors book on the table depicts serious business and proper functioning of an office.

Technology gadgets

Office machines like computers, fax machines, laminator and printers among others should be well placed near a power source to prevent accidents. Beautifying the gadgets is impossible but a sticker with an inspirational quote will be good. Always have a welcoming screen saver on the screen.

Lighting system

There should be adequate lighting in the office. A dark office cause strains the eye while using the computer, which further causes fatigue and headache.

You can opt for DIY interior décor; include your taste and use readily available materials to have a make- over to the office. You can also outsource the services of a professional interior designer to add value to your office as you offer guidance on your expectations at the end of the task.

Interior Office Design and Services by befurniture-com

Using Facebook as a Marketing Tool for Your Dog Product


Facebook is not just the reigning number 1 social media website, it has also grown to be a leading choice for businesses to market themselves. As a dog product owner, here are some ways to make use of it.

Maximize Your Facebook Business Page

A Facebook page can be an effective free marketing tool for your dog product business. Your page can make your business identify itself—not only with listing product offerings, but also by sharing links, photos, and Facebook posts on a page that you can customize, allowing you to input your business’s character and personality.

Your business page on Facebook is also an amazing site to improve the identity of your brand, and showcase your human side. This social networking site is where you can be a little bit causal, and even be funny. If you’re selling dog food, you can post funny videos like this:

Basically, you need to consider first what your target audience prefer to see or read. You can post several images, links, videos, whatever you want to post, considering that they’re all connected to your dog product business and that your audience will enjoy at the same time.

Aside from funny videos of their owners teasing dogs with how they ate all the food in the fridge, a pet store that specializes in dog food can also post a content on how to measure the amount of food to be given to different ages of dogs, how many times you should feed your dog a day, what type of dog food should a certain breed of dog should eat, and etc. Asking yourself if it is safe for dogs to eat or is mango safe for dogs? Also, making sure that you are giving him the right dog glucosamine. A pleasant combination of comedy, educational resources, and content about your store updates is a great way to use a Facebook business page.


Facebook Advertising: Typical Advertisements

Facebook has its own form of advertising using their own Facebook advertisements that show in the side columns of their site (such as Reviews of vacuum for pet hair, funny posts, other dog products, and etc.) These typical advertisements are considered to more particularly as Marketplace advertisements. These ads consist of a headline, an image, and a click through the link to another Facebook page, app, or an external website.

Apply Facebook advertising into your online marketing game plan is a probable method for growing likes or attracting clicks on your website.

Facebook Advertising features consist of the following:

  1. Demographic focusing by FB user data including age, location, interests, and education
  2. The capacity to establish advertisement budgets.
  3. Advertising trial where you can run several versions of advertisements in unison so you can compare designs and setup.
  4. Integrated advertisement performance measurement tools

Utilizing Facebook advertising to grow your Facebook page likes can be really advantageous. As a Facebook user gives your business page a “like”, they fundamentally turn into a follower of your page. Ultimately, everything you decide to post on your page will show on their FB news feed.

All of these lead to more users connecting with you and your business, building relationships that can result in several conversions in the near future.


Hosting Contests on Facebook

Another marketing strategy involving Facebook that can grow fans and brand awareness is by hosting Facebook contests, promotions, or sweepstakes.

While having a Facebook contest, make sure that you know that it can’t be hosted on Facebook alone. You must utilize a 3rd part app to create your business’s FB contest, then lead the users to the app from the Facebook page.


Online Marketing Strategy for Restaurant Owners


Even though the food is a constant demand, restaurants are booming from all over the world, and a lot of restaurant owners are having a hard time reaching their goal of the number of customers per day. Everyone knows success can only be done if you do exert more effort. In our digital era, the best version of doing more is taking advantage of the internet. Here are some great online marketing tips that will work for any restaurant.

Make a Website for Your Restaurant

An attractive, mobile-compatible, and easy-to-use website for your restaurant allows you to boast your mouthwatering menu, great place, and excellent service in the online world. Not only that, it can serve as your business’s major presence online, where people can easily find you, contact you, book reservation, and read engaging content associated with food and dining that they can share with their friends on Facebook, Twitter, and other social networking sites.

Make Food Porn

Instagram is the most popular platform for toothsome, scrumptious-looking food porn. Debatably the best method to promote your restaurant to the online audience is through quality-made, mouthwatering photos of your food. Nowadays, visual content is very in demand. Therefore, having numerous photos of food from your menu on your website (and other online social accounts) is a very important to feed the hungry eyes. If you’re promoting a smoking kitchenware, you want to make your reader say, “I want to check this smoker’s feature!”

Create a Facebook Business Page

It’s totally free. If you want your restaurant diners to find your business online, establishing a local business page gives interested customers directions on how to get to your place. Your restaurant’s Facebook page is your master key to the website, marketing and promoting your business in the most populated social networking site in the world.

Sign Up for Online Communities

Tribal marketing allows restaurant owners to hear out the opinions of their customers, and really understand what they really need as a diner. You can sign up for communities online of food and drink lovers. They can be usually found on Facebook, LinkedIn, numerous forums, and other websites. To ensure you’ll turn into a precious member of the community, and for your brand to be promoted, there are things you need to remember. First of all, don’t forget to read the community rules, and follow them all the time. Also, only share valuable and related content, don’t blabber about anything else irrelevant. You can have a meaningful interaction with other members of the community by politely answering their questions, and aiding them with their own problems. Last but not the least, grow genuine friendships and relationships with the members of the community.

Set Up a Google Account

With “search” replaced with the word “Google”, there is no doubt that it is the winner of being the best and most sought out online search tool. But other than that, Google is also an effective aid to restaurant owners to run their dining business online. Some of their features you can use include Google Maps, Google+, YouTube, Google Analytics, and etc.

Review the Restaurant Reviewers

It is best if you keep track of review sites where customers usually collect info, and at the same time publish their thoughts about your restaurant. Some of the most famous restaurant review websites include TripAdvisor, Yelp, Zomato, and Foursquare. If you ever get a bad review, it could destroy your image. Don’t take that risk and make sure to monitor the sites I just mentioned.