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5 Digital Marketing Strategies Ideal for Creative Artists

Without a social presence, the creative art industry is literally swept under the carpet. People must visualize your artistic skills to appreciate and even refer friends to your business.

Just as creative artists take time to make amazing designs, they need to invest heavily in tools that market their products and services.

What makes you choose service X and not service Y? The possibility is that you have seen the kind of work or your friend referred you to try it. If not, you saw the designs on web platforms.

 It takes time to control a high percentage of the market share. However, strategic marketing and the use of the right tools shorten the time.

Digital technology is the best and most effective way of throwing yourself to the market.

Although there are unlimited options of which not all suit the creative art industry, it’s upon an ecopreneur to study and learn what works based on the target audience.

The five most recommended digital marketing strategies include

  1. Use of social media

Never underrate the power of social media in marketing your product. Being in the visible business, people must see and have evidence of your creative designs.

As a novice, do it yourself. Make the designs and post them. Vary the kind of posts you make on social media platforms.

 The multimedia option in most of these web platforms support video tutorial; let people see how you start the project from scratch lest they say you photoshop to have customers.

As part of your images, have the tools of the trade, if it’s in woodwork, then post the paint sprayer you use.

Let it be as practical as possible. Show how you appreciate the sprayer and even highlight how the continuous piston pump while it drives the motor to eject the paint to your designs to prove wrong the doubting followers.

 Use direct messaging platforms for one-on-one interaction with potential customers to buy, refer, or even contract you to handle their big projects.

  • Engage an influencer

Creating even an audience of a thousand followers take months or even years; therefore, use a short cut and great influencers with a substantial online presence to market your product.

As much as the high influencers create an impact, the middle influencer comes in handy to support your business.

What’s the trick? Not all influencers guarantee you an online presence; target one relevant to your niche.

Welders, carpenters, and musicians can’t use the same influencers as they are all creative artists.

Here are a few factors to consider when choosing a leverage influencer

  • Identify your niche
  • Check if they are passionate about your skill
  • Understand their interest in your business
  • Differentiate if they are money-oriented or not
  • Check her level of traffic
  • Consider her social engagement
  • Facebook advertisement

Facebook tops the list when it comes to brand advertisement. Create a business page and flood it with posts, videos, and images relevant to your product.

Don’t be selfish; we are in a free market. Use your page as a marketing tool for other brands to balance your posts.

With the example of the paint sprayer, use your platform to show the productivity of the paint sprayer of choice.

Highlight all the parts, including the ones responsible for adjustable speed that enhances your work as a woodworker. Do you know you could also be an influencer within your business page?

Take advantage of the affordable paid advertisements and market some of your products.

The crucial leads you get on such platforms dictate your business growth.

  • Blog about your product

If you don’t have a blog for your brand, then you are missing out on an essential digital marketing idea in enhancing your business.

Blogging is not all about your product. If so, you will run out of ideas within months. Blogging as a marketing strategy that involves creating content about your product, challenges in the business, successes, asking questions on renowned websites- for publishing purposes, building backlinks on published sites, among others.

The aim of all these is to create an online presence such that when someone looks for a similar product or service, your brand becomes among the top list.

You stand a chance of increasing your customer base through blogging alone.

  • Use email marketing funnels

How do you build a customer relationship? Social engagement is crucial in digital marketing. It solves the puzzles of maintaining customer loyalty and keeping potential customers close to the aim of future sales.

 Besides, it comes in handy through the use of subscriber lists to ensure your customers receive email campaigns about your product to disseminate the same information to potential clients or even them.

You never know the email could reach the mailbox of a renowned marketer with a significant influence on increasing your customer base.

The unlimited options of the marketing tools don’t mean they are all meant for you.

Consider your customers and the result to choose the best choice. Whether you want a free service or a paid one, the option is yours.

The target market and the result is the ultimate goal. However, consider the following factors on the choice of your digital marketing strategy

  • Meet customers’ expectations
  • Consider their reputation from reviews
  • Look at the user and cost-friendly options
  • Have a workable strategy
  • Do thorough research on reliability

The digital space has made marketing convenient and straightforward for creative artists to make a kill. Strategic advertisement and marketing determine its success or failure.

The five wisest marketers of all time

The five wisest globally recognized marketers
inbound-marketing-trends
Marketing is a great component that individual, small and medium level companies put a lot of emphasis to receive a higher percentage of the market share. It is a department that takes a higher percentage of the company’s annual budget allocation. They even go to the extent of outsourcing well renowned marketers to streamline and increase sales revenue through different marketing strategies. Globally there are several renowned marketers in different fields. They are endowed with vast experience over the years, as well as adapt well to the current advanced technology that drives marketing industry. Marlon Sander, Corey Rudi, Jay Abraham, Joe Vitale and Jaclyn Easton are top most recognized marketers discussed in this article.

Marlon Sander
Marlon Sander is a genius internet marketer on information products-newsletters, web marketing, and product design builder. He has made businesses grow to prosperity through his vast experience and skills in online marketing. He runs the following as part of his career in internet marketing training courses, information products, newsletters, magazines internet /affiliate marketing program. This has made him have a large following and a well sort after marketer by international companies. He is also an international speaker on internet marketing matters.

Corey Rudi
Carey Rudi is a website marketer with over $6mllion traffic flow of visitor annually. This has made it have a passive income of over $5.2 million annually in sales revenue. She runs a successful affiliate marketing program that is attributed to the high sales turnover. She has written several books that help marketers with different strategies on being great internet marketers. They include EBook pro, Associate, two-time affiliate program, secrets of marketing among others.

Jay Abraham
This is yet another California-based global renowned marketer, international speaker and author of several books. He is also a conference speaker who runs a multilevel marketing consulting firm called Abraham Group. Last year, Forbes featured him among the best global marketers. He runs successful affiliate programs that draw huge amounts of traffic, visitors and money annually.

Joe Vitale
Joe Vitale is a great marketer that moves masses with hid intriguing speeches. He is the author of “making money online” that is widely read and informative. His experience dates back from the early 90s, with a huge subscriber mailing list that has been successful in the marketing sector. He is an author of several other books in marketing.

Jaclyn Easton
She is the author of “striking rich” a book that gives a step by step guidance on marketing through her experiences. Her experience is based on the entertainment industry where she and the husband worked before. She draws $1 million annual revenue through her affiliate programs. Her blog that is full of memorable quotes has given marketing a different view of success.

Marketers are multipurpose individuals. Apart from just the affiliate programs they rich the masses through their books and motivational speeches that can be streamed live globally. From the experience of the five best marketers, it takes hard work, resilience and patience to be a successful marketer.