How to create a social media strategy for small businesses

Social media isn’t just for big companies, it’s essential to any business that wants to be competitive in the digital age.  With over two billion people on Facebook, Instagram and Twitter combined there is no denying the power of social media. But with this power comes responsibility- small businesses need a strategy for their social media marketing campaigns or they could end up wasting time and money on misguided efforts.

There are many different types of businesses and each will need a different strategy tailored to their specific needs. For example, some industries like fashion or beauty may be best suited for Instagram whereas others such as law firms might see more success with LinkedIn. Once you’ve determined which platforms make the most sense for your business then it’s time to design a plan that will work for you and build your online presence.

Here are some tips on how to create a social media strategy for your business:

1) Identify which platforms you’re going to focus on and what type of content you will post.

2) Determine your budget and whether or not you need help with managing your account.

3) Develop an editorial calendar that includes posting times, types of posts, and topics.   

4) Create a plan for measuring progress and adjust as needed moving forward.

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